Curled Metal

I. Case Analysis Overview Cumberland Metal Industries (CMI) is one of the largest metal manufacturers in the world. The club evolved from selling metal as a destroyed ware to one th at use it as a gross material, increasing gross sales from $250,000 in 1963 to over $18,500,000 in 1979. C urrently, CMI relies heavily on SlipSeal, which is utilize as a high-temperature sealant in automobiles . Although CMI dominates the market propose for this growth, corporate sales figures decreased over the la st year. As a result, the management at CMI realized the importance of diversifying its product-lin e so that the compevery does not rely as heavily on SlipSeal or the automobile industry. With this in mind, CMI management was in honor interested in a hot product that could be used as a cush ion pad in bollocks driving. The cushion pads, consisting of curled metal, were superior in performance to the asbestos pad s presently used throughout the industry. The curled metal pads lasted longer t hen asbestos pads and were easier to change. Furthermore, the ripening concern over the health risks associated asbestos gave CMIs pads an added advantage. regimen regulations prohibiting the use of asbestos or fashioning them costly to handle, could push crush drivers toward CMIs cushion pads.

Th e prospects prompted Robert Manicucci, the wickedness president of Engineered Products partition at CMI, to declare: Curled metal cushion pads see to have more potential than any other product weve ever in troduced. A successful market inlet could as much as double the sales of this c! ompany, as we ll as compensate for the decline of some breathing lines. It virtually looks too good to be true. II. Problem Thomas Simpson, the managing director of the Mechanical Products Group at CMI, was excite d most this new product as well. The pads offered CMI an opportunity to diversify its product line and subjoin its sales volume. Furthermore,...If you want to get a full essay, direct it on our website: BestEssayCheap.com

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