Retail Book Industry in Nz - 3974 Words

Management Consulting Report The New Zealand Book Retail Industry Analysis | | | | | | | | | |Date: | 27 August 2009 | Executive Summary The aim of this report is to analyse and outline the business perspectives for opening a new independent book store in the Auckland region. The report analyses the current book retail industry and specifically discusses a new book shop’s viability highlighting the internal and external risks and opportunities as well as strengths and†¦show more content†¦The group is also internationally operating in Australia and Singapore with more than 130 Angus Robertson and Borders stores (â€Å"Big boys’ books†, 2009). After acquiring the Australasian and New Zealand businesses of the second-largest United States bookstore chain Borders[2] (â€Å"Whitcoulls Borders bid cleared†, 2009) in 2008 the Whitcoulls Group obtained access to a high demographic serious books market niche (â€Å"Whitcoulls widens†, 2008). As a result, the Whitcoulls Group operates 90 stores across New Zealand (â€Å"Whitcoulls finally picks†, 2007) accounting for up to 45% of the book retail market (â€Å"Whitcoulls widens†, 2008). Further to the existing dominance in all the CBD areas, Whitcoulls is planning to expand into small-town areas starting from Te Awamutu, Richmond and Ashburton (â€Å"Booksellers ready†, 2008). The recent recession prompted the group to seek cost cuts by merging its Australasian retail operations’ support offices into one division located in Australia (â€Å"How the book trade†, 2009). The group is also looking into opening the online selling operations in August (â€Å"Booksellers ready†, 2008). 2.1.2 Paper Plus The Paper Plus chain being fully New Zealand-owned is the second-largest book retailer in New Zealand (â€Å"New look†, 2008). 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