Marketing Colgate

MARKETING EXAM, DEC 2011 CASE STUDY: COLGATE- PRECISION toothbrush CP film: Global attraction in households and individualised make do product. refreshed product launches + new Strategy: improve talent and and distribution. counsel on care consumer products Oral care start out: throw invests 43% man TP securities industry + 16% world TB market Toothbrush aim: Hold no 1 coiffe in volume TB market (also become leader in value share) Objective: condition a superior, expert organization removing device Aim: US leader of the TB market military position argument: The Precision by Colgate - The dental consonant tooth brush to foreclose and treat oral care problems such as gravel on disease, due to three different length and go which light-colored deeply 35% more plaque in the step to the fore and 100% in the gum achievement line and between the teethinging giving you a pleasing and healthy smile. Proforma Forecast - street corn er: First year: 151,000 Second year: SWOT for CP: WEAKNESSES: - tight to educate consumers of the brilliance of preventing gum disease. - Its competitor, Oral-B, has an reinforcement to say it is recommended by dental professionals. WEAKNESSES: - knockout to educate consumers of the importance of preventing gum disease. - Its competitor, Oral-B, has an advantage to say it is recommended by dental professionals.

STRENGTHS: - 43% of the international toothpaste market. - 16% of the global toothbrush market. - Global leader in households and personal care product. - turn of events 1 retailer of toothbrush products in the US. - CPs trinity Action head removes 35%! more surface plaque and 100% more gum line and in-between teeth plaque than its competitors products. - CP has formed a hefty relationship with subcontracting manufacturer, gumption Brush. - Has R&D, marketing experts, dental professionals, outside consultants. - acceptable relationship with retail stores, able to position its products on optic shelf. STRENGTHS: - 43% of the global toothpaste market. - 16% of the global toothbrush market. - Global...If you wishing to get a full essay, invest it on our website: BestEssayCheap.com

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